CITY OF KEY WEST                    
Monroe County Tourist Development Commission  
Key West Hotel Occupancy    
     
5/18/2001    
     
Month    
Jul 93    
     
TREND REPORT           KEY WEST  
SMITH TRAVEL RESEARCH     12/04/01  
       
       
OCCUPANCY RATE    
                       
  1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Diff.*  
               
January 84.0% 76.0% 80.7% 81.0% 82.1% 79.3% 82.2% 77.4% 75.7% 69.9% -5.8%  
February 93.0% 86.3% 91.3% 90.6% 91.2% 86.8% 88.7% 87.2% 86.0% 90.2% 4.2%  
March 93.1% 89.0% 90.2% 89.2% 89.0% 84.3% 88.8% 88.3% 87.5% 90.3% 2.8%  
April 92.6% 86.2% 85.1% 88.4% 85.9% 83.5% 88.8% 83.1% 82.6% 83.2% 0.6%  
May 87.5% 77.3% 80.7% 80.7% 82.8% 81.2% 83.8% 81.2% 78.9% 76.2% -2.7%  
June 78.9% 70.8% 70.7% 73.1% 73.3% 74.1% 75.4% 76.7% 78.1%      
July 84.8% 76.7% 77.2% 76.3% 80.3% 80.1% 81.6% 81.9% 81.9%      
August 83.4% 77.1% 70.5% 77.1% 77.8% 76.4% 74.7% 68.0% 71.9%      
September 67.8% 66.5% 64.2% 61.4% 61.8% 54.4% 57.2% 59.6% 48.4%      
October 69.2% 68.0% 69.2% 67.4% 67.7% 60.6% 65.7% 63.3% 61.5%      
November 69.2% 72.2% 80.9% 74.9% 76.8% 70.4% 75.6% 73.3% 59.8%      
December 69.8% 66.7% 70.4% 69.6% 71.8% 64.6% 61.4% 62.7% 60.2%      
         
Total 80.9% 76.0% 77.5% 77.4% 78.2% 74.8% 76.3% 74.9% 72.6% 82.0% 9.4%  
                 
* Actual difference (instead of percent change, as was previously reported).  
     
Jan-93 84.0%  
Feb-93 93.0%  
Mar-93 93.1%  
Apr-93 92.6%  
May-93 87.5%  
Jun-93 78.9%  
Jul-93 84.8%  
Aug-93 83.4%  
Sep-93 67.8%  
Oct-93 69.2%  
Nov-93 69.2%  
Dec-93 69.8%  
Jan-94 76.0%  
Feb-94 86.3%  
Mar-94 89.0%  
Apr-94 86.2%  
May-94 77.3%  
Jun-94 70.8%  
Jul-94 76.7%  
Aug-94 77.1%  
Sep-94 66.5%  
Oct-94 68.0%  
Nov-94 72.2%  
Dec-94 66.7%  
Jan-95 80.7%  
Feb-95 91.3%  
Mar-95 90.2%  
Apr-95 85.1%  
May-95 80.7%  
Jun-95 70.7%  
Jul-95 77.2%  
Aug-95 70.5%  
Sep-95 64.2%  
Oct-95 69.2%  
Nov-95 80.9%  
Dec-95 70.4%  
Jan-96 81.0%  
Feb-96 90.6%  
Mar-96 89.2%  
Apr-96 88.4%  
May-96 80.7%  
Jun-96 73.1%  
Jul-96 76.3%  
Aug-96 77.1%  
Sep-96 61.4%  
Oct-96 67.4%  
Nov-96 74.9%  
Dec-96 69.6%  
Jan-97 82.1%  
Feb-97 91.2%  
Mar-97 89.0%  
Apr-97 85.9%  
May-97 82.8%  
Jun-97 73.3%  
Jul-97 80.3%  
Aug-97 77.8%  
Sep-97 61.8%  
Oct-97 67.7%  
Nov-97 76.8%  
Dec-97 71.8%  
Jan-98 79.3%  
Feb-98 86.8%  
Mar-98 84.3%  
Apr-98 83.5%  
May-98 81.2%  
Jun-98 74.1%  
Jul-98 80.1%  
Aug-98 76.4%  
Sep-98 54.4%  
Oct-98 60.6%  
Nov-98 70.4%  
Dec-98 64.6%  
Jan-99 82.2%  
Feb-99 88.7%  
Mar-99 88.8%  
Apr-99 88.8%  
May-99 83.8%  
Jun-99 75.4%  
Jul-99 81.6%  
Aug-99 74.7%  
Sep-99 57.2%  
Oct-99 65.7%  
Nov-99 75.6%  
Dec-99 61.4%  
Jan-00 77.4%  
Feb-00 87.2%  
Mar-00 88.3%  
Apr-00 83.1%  
May-00 81.2%  
Jun-00 76.7%  
Jul-00 81.9%  
Aug-00 68.0%  
Sep-00 59.6%  
Oct-00 63.3%  
Nov-00 74.9%  
Dec-00 62.5%  
Jan-01 77.5%  
Feb-01 86.2%  
Mar-01 87.2%  
Apr-01 83.0%  
May-01 79.3%  
Jun-01 78.1%  
Jul-01 81.9%  
Aug-01 71.9%  
Sep-01 48.4%  
Oct-01 61.5%  
Nov-01 59.8%  
Dec-01 60.2%  
Jan-02 69.9%  
Feb-02 90.2%  
Mar-02 90.3%  
Apr-02 83.2%  
May-02 76.2%  
Jun-02    
Jul-02    
Aug-02    
Sep-02    
Oct-02    
Nov-02    
Dec-02    
Jan-03    
Feb-03    
Mar-03    
Apr-03    
May-03    
Jun-03    
Jul-03    
Aug-03    
Sep-03    
Oct-03    
Nov-03    
Dec-03    
Jan-04    
Feb-04    
Mar-04    
Apr-04    
May-04    
Jun-04    
     
     
     
     
     
  1993 1994 1995 1996 1997 1998 1999 2000 2001 2002  
Jan To May 90.0% 83.0% 85.6% 86.0% 86.2% 83.0% 86.5% 83.4% 82.1% 82.0%