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Tourist Data Introduction
Key Wests Economy
the economy of the City has been driven by the following major industries:
is the City's primary generator of local economic activity. In 1996, the City
received an estimated 1.3 million annual visitors, including 274,000 airport
deplanements; 427,000 cruise ship passengers; and 637,000 automobile passengers.
Approximately 66 percent of the economic base (employment) in the city is
directly or indirectly tied to tourism.
two of every three jobs in Key West in 1990 were in either the retail trade or
service sectors. Almost half of all retail trade positions were in eating and
drinking establishments, and the professional and related category accounted for
half of all service positions. The economic base of the City, in comparison to
statewide averages, is very high in retail trade and public administration
employment and equally low in the manufacturing and wholesales trade sectors.
median household income in the community in 1990 was $28,121. This was slightly
higher than the state average of $27,483. About 10 percent of Key West residents
had incomes below the poverty line.
is significant, employing more than 17% of the work force. Key West is the
county seat for Monroe County, which extends from Key West to the mainland and
encompasses much of the Everglades National Park. Approximately one third of
those employed in government are at the Federal Level. Approximately one fifth
are at the State level and one half are at the County and Local level.
that follows depicts the composition of the Key West workforce based on the most
recent available data. It includes the percentage of employment by major
City of Key West Employment Composition
importance of tourists to the Citys economy, monitoring their numbers becomes
an important activity for the private as well as the public sector. Business
income and tax income is influenced by tourist activity. An informal group
consisting of representatives of the Key West Chamber of Commerce, The Tourist
Development Council and The City Finance Department meet to share available
data. The pages that follow contain that data. If you have any additions or
comments, please reply at email@example.com.
indication of tourist volume is the number of visitors to Fort Zachary Taylor.
It is a pre civil war coastal defense fort with a beach and has been converted
into a State park. It is a popular local resident and tourist attraction. Thus,
visitor counts are a partial indicator of tourist volume.
The graph below depicts visitor counts to Fort Taylor by month and includes an historic volume trend line. It shows a gradual increase in volume with significant negative spikes caused by Hurricane Georges in October 1998.
Fort Taylor Visitors by Month with Trend
Tourism has proven to be a significant source of revenue for the economy and City government.
Click HERE to view the full data workbook compiled by the COC, TDC and City Finance Department.